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Customer acquisition, or getting new customers, is something every business wants to do. Even when you have a loyal customer base, there’ll always be some degree of “churn,” customers that stop buying from you for one reason or another. Whether you have an established business or are just starting out, your ability to acquire new… …
What is customer retention? As the name suggests, it refers to your business’s ability to keep its customers. But behind this simplistic definition lies a wealth of food for thought. There are customer retention metrics to see how you’re doing, and there’s your need for a clear and consistent customer retention strategy to consider. A… …
Online shopping has become the norm, and this has created new opportunities for businesses that want to take the world by storm. Even quite small businesses can find themselves dispatching goods to distant countries and finding ecommerce fame through their marketing efforts. But just having an online presence or store isn’t enough. Ecommerce marketing begins… …
Acting: is it all about the talent? To a certain extent, yes. There are certainly many famous actors who never went to drama school. But if you’re hoping to get noticed as a person who is serious about a career in acting, your training, and the quality of the institutions where you were trained, will… …
As the ways in which we communicate with another and experience the world around us develop, so does the terminology we use when referring to the methods we employ when doing so. And as businesses, it becomes important to interact with customers using the platforms where they are present and which they prefer. The challenge… …
Running a sales department is hard work and finding the right personnel to do the job isn’t as easy as it may seem on the surface. If you decide to use a company that’s dedicated to sales and selling to handle all or part of the sales process on your behalf, you’ve outsourced sales. While… …
If you’re running an e-commerce business, or are advertising online, you’ll naturally want a good proportion of your visitors to become customers. Your sales conversion rate is the percentage of people who viewed your offer online and then went ahead with a purchase. So, what is a good sales conversion rate? Most authorities agree that… …
Is your sales team putting its best foot forward in order to make sales for your company? There’s more to the art of selling than simply being there to have a few words with your customers. And when you’re selling remotely, your salespeople will need some very sharp sales skills if they’re to succeed. Your… …
No matter what acting methods and techniques you use today, they either have their roots in Stanislavski techniques, or were designed to specifically deviate from them. That’s because he was the first actor to focus on training and development as an actor. Before his time, actors weren’t concerned about realism in the portrayal of roles…. …
Customer satisfaction, sometimes abbreviated as CSAT is a far deeper concept than it may seem on the surface. The definition is simple enough. Customer satisfaction relates to how satisfied your customers are with the goods or services you offer, the way they experienced customer service and the general efficiency of your company. But the customer… …