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If you’re in business, you know about selling. But what are sales through service? The best way to explain it is with an example. Could this be one of your best ways of boosting sales revenue while taking good care of your customers? Imagine this scenario. Your sales prospect is about to convert, but instead… …
You’ve probably heard of upselling, and you may have heard the word used in a negative context. But that’s only because there have been companies who didn’t use it in the way they should have. The truth is that upselling, meaning upselling done correctly, can benefit both you and your customers. In this article, we’ll… …
The customer relationship marketing definition isn’t absolutely clear from its name. A simple explanation is therefore in order before we proceed with its benefits and what strategies could be applied. Customer relationship marketing is a process in which businesses work to build strong relationships with their customers with the aim of earning customer loyalty. Various… …
The Chekhov acting technique brings realism to performances by teaching actors how to experience roles without filtering them through the lens of their own personalities. Imagination and physical movement are key to the Michael Chekhov acting technique which challenges actors to draw on subconscious knowledge rather than conscious will and memory. Hence, it encourages us… …
Selling and the sales process have earned an undeservedly bad name. When selling isn’t done with sensitivity and customer satisfaction as its ultimate goal, it’s easy to see why this happened. And with many sales reps earning much of their remuneration through commissions, the temptation to push the sale no matter what is great. It’s… …
There are many facets to credit control. While most businesses would prefer their customers to pay for their purchases on or before delivery, extending credit to certain customers can mean more sales. At the same time, you want to know that the people you’re offering credit facilities to are likely to pay their debts, and… …
Customers are the reason why every business exists. But what is meant by “customer expectations?” One could argue that the relationship is purely transactional. Your business sells something. The customer buys it. You deliver. Case closed. But is it really? Since all of us, no matter what line of business we are in, are customers… …
Building customer relationships can be easy when you’re serving a relatively small customer base. You may know your clients by name, and remember their preferences instantly. But as your business grows and you start serving a larger pool of clients, things become more complicated. Your customers still want to be recognised and valued, but there’s… …
You’ve probably seen acting methods at work even if you didn’t realise it at the time. While raw talent is certainly an advantage, the ways in which you apply it will depend on the type of work you’re doing. In stage acting, for example, you have to portray a character to people who are some… …
There’s a lot more to being an actor than most people believe. As a person who is taking an acting career seriously, you’ll be aware that just having the right “look” for a role isn’t enough to launch your career. Let’s examine the acting skills you’ll need and how to develop those acting skills. Of… …