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As an actor, acquiring new skills, and sharpening up the ones you already have, not only allows you to improve your art, but demonstrates your willingness to work hard on your career. You already know that acting is a “real” career (no matter what your parents might have said), and not an easy one. In… …
Just when you thought you had a handle on all the marketing terminology and ideas, you come across “omnichannel” marketing. What is it? Should you be doing it? How does it affect your marketing strategy? Relax! It’s not as hard as it sounds! Let’s unpack this idea and see how you can use it to… …
What is conversion rate in ecommerce? When you’re selling your products online, your ecommerce conversion rate indicates just how many of the people who visited your site went ahead and made a purchase. The simplest method to calculate conversion rate in ecommerce is to express it as a percentage. So, the number of people who… …
From adverts to animated films, voice actors are in demand around the world. While some famous film actors also do voice acting, some actors choose to make voice acting a career speciality on its own. It’s not second prize. Some of them become famous just for their voices. There’s no doubt that just being a… …
Marketing can be an expensive business. But here’s the good news: it’s not how much you can spend on marketing that determines results – it’s what you do with it. The most important factor that determines how successful you will be, is undoubtedly how you target your market and how you tailor your message to… …
Your business has been spreading its net, and you’ve generated a lot of leads. These are people who have shown at least some interest in what you do. However, being interested and being ready to buy aren’t the same things. If only a quarter of your leads are genuine sales prospects, then targeting your whole… …
It’s accepted knowledge: outsourcing certain functions to specialised outside entities builds capacity because it frees you up to concentrate on the things your business does best. If you choose well, the task gets done better than you can, and there might even be cost savings to boost your bottom line. Even the biggest firms take… …
Selling your product is great! But it’s not where your interaction with clients should end. If customers have issues with using your product, are still exploring its functionality, or don’t know how to get the best out of it, your sales task is far from done. After all, getting a customer is one thing, and… …
Everybody wants sales and everyone loves a hot lead. A lead, of course, is a potential customer. And lead generation encompasses all the activities you use to generate a list of leads that could become customers. It’s a worthwhile exercise if you get it right. Although you may only win over a relatively small percentage… …
Knowledge is power. Data isn’t yet knowledge, but it provides the evidence you need to acquire knowledge. Thus, acquiring data is only the beginning. Once you have it, it needs to be sorted and processed so that you can draw meaningful conclusions from it. Effective data management can give you valuable insights into buyer behaviour,… …