Insights
Filter
Even when you know you’ve got a red-hot lead, calling a stranger and pitching your product is not for the faint-hearted – or the unskilled. At the same time, being confident and articulate simply isn’t enough. After all, you aren’t calling to demonstrate that you’re a smooth talker. Instead, you’re hoping to present your product… …
You respect your clients, and you do everything you can to provide them with products that will satisfy their needs, but you and your teams have full schedules. You know that attending to customer needs is a must, but you’re caught between a rock and a hard place. You might divert resources you need elsewhere… …
It’s an ideal situation. A prospective customer spots your product or service, and comes knocking on your door to buy it. That’s inbound sales. But what about all the people who may benefit from what you do but haven’t yet become customers? When you approach people and offer something they want enough for them to… …
As the owner or manager of a highly competitive business, you know that finding customers and keeping them is important to your success. Back in the day, you’d have chosen a high street location, offered excellent in-person service and may have done some print advertising. With the advent of social media and online shopping, you… …
Physical theatre tells stories through movement and the human body instead of relying solely on dialogue and naturalistic performance. There may be a script or narration, but the primary focus is on movement rather than words. It seems fair to say that physical theatre is the place where movement art, dance and drama meet. There… …
How do customers experience your business? It can be hard to know! For example, a person might notice a product on social media, search for information on Google, visit a physical store, chat with representatives online or over the phone, and visit several websites before making a purchase using a store app. The bigger the… …
Increasing market share and getting products noticed are goals that every business works toward. With consumers shopping in so many ways these days, competitive businesses strive to make their presence felt in as many places as possible. Of course, most of these “places” aren’t physical locations. Social media channels, websites, and apps allow businesses to… …
Who remembers when a business consisted of a brick-and-mortar store equipped with a telephone and a postal address? It was a time when doing business was simpler, but nobody is looking back with regret. The tools and technologies we have at our disposal today, while adding complexity, allow us to do so much more. And,… …
If there’s one thing that most retail businesses know for certain, it’s that they face competition. They also know that in gaining the edge over their competitors, brand recognition reinforced by brand exposure can work in their favour. Prospective customers are exposed to brands across multiple platforms or channels. They might visit a physical store,… …
It’s a competitive business environment, and pleasing customers enough to win their loyalty requires much more than providing great products. This leads us toward a renewed focus on customers and how they experience our businesses. At every stage of the sales funnel and beyond it, our businesses create impressions that combine to form an overall… …