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A sales funnel is a visual representation of customer journeys. But why, you might ask, is it funnel-shaped, and why is it so important to capture your business’s sales funnel? The truth is that no business can afford to leave sales to chance. It all begins with understanding customer journeys before optimising them to achieve… …
Whether it’s Shakespeare, your stand-up routine, or The Great Gatsby, your monologue makes you the focus point for your audience. That can be intimidating, but it’s also your time to shine. You, and nobody else but you, are in the limelight and it’s time to demonstrate the depth and range of your acting abilities. Feeling… …
Telemarketing is controversial, but that’s mostly because it is so often done wrong. In a best-case scenario, it isn’t about calling people at random, or contacting them with an offer just because they’ve been customers for a long time. So, what should telemarketing be? Telemarketing, meaning the times your business reaches out to people you’d… …
Your lead generation activities have been a success. There’s a long list of people who shared their details with you because they’re interested in what you do, but they aren’t ready to buy yet. How many of them can you expect to convert? Figures vary from source to source, but a conversion rate of around… …
You’ve identified hundreds, even thousands, of people who may be interested in your business’s products or services. But, not all your leads are equal. Some are hot prospects who will make a purchase if they are given a little encouragement. Others are mildly interested in what you do but may never become customers. Lead scoring… …
Ready to get creative? Improv acting will stretch your ingenuity to the full. In its purest form, improv acting means that you embark on a performance in which the plot, the characters, and the dialogue are created on the spur of the moment. You and your fellow actors become your own script writers and directors,… …
The term is almost self-explanatory, but it’s fair to say that few things are as simple in practice as they sound in theory. All the same, a first call resolution definition is easy to formulate. If a customer calls for support and their issue is resolved without the need for any additional calls, your customer… …
Great customer experiences matter, but with global customer bases, providing individualised service can be a tough call. As the number of clients you serve grows and routine tasks proliferate, a little help from AI can go a long way. From making self-service simple to helping you with internal tasks that ultimately affect your customers, this… …
Call centre managers have a lot on their plates. Like all managers, they have employees they’re responsible for, and the business of running a call centre efficiently so that customers get excellent service can be complicated too. Call centre managers must forecast inbound calls and plan for outbound sales calls, ensuring that they have sufficient… …
Looking to boost your sales and build an even better business reputation than you already have? There’s no need to stretch your imagination when you have customer feedback and ideas to work with. We love to talk about exceeding customer expectations, but most customers would be perfectly happy if you simply met them. Here’s some… …