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There are several different types of presales, ranging from selling movie distribution rights before the production is finalised to early sales of concert tickets and the presale of off-plan houses. But there is a much more complex version of presales you need to know about. Very often, presales refer to a process that is undertaken… …
Nothing is as easy as it sounds. The concept of sales revenue seems fairly easy to grasp. A simple sales revenue formula would be products sold multiplied by unit price, with the total being your sales revenue. But there are complexities. For example, does revenue come from selling, or do you only record it when… …
As people, we belong to a cooperative species that works together to survive and thrive. We’re hardwired to work collectively, and when we help one another, we instinctively feel good about it. However, there are more benefits to corporate social responsibility than just knowing we did something that benefits society. Of course, you don’t help… …
Your business can give back to society. Whether it’s through your high standard of environmental ethics or engaging in programmes that benefit vulnerable people, you’ll discover that helping out helps you too. Corporate social responsibility might sound rather grandiose, but even the smallest businesses can make a positive impact. In this article, we’ll discuss all… …
A B2C sales definition is relatively easy to formulate: a business that sells most of its goods or services to consumers is engaged in B2C sales. In a sense, B2C sales are more complex than B2B sales. The target market is often far larger and more diverse, making it more difficult to formulate effective marketing… …
It’s not impossible to get acting roles without an agency, but it’s a whole lot easier if you work with one or more agents. Talent agents have connections to casting directors, and they’re often the only ones to know about upcoming roles and auditions. If you’re working with acting agents, you should get more opportunities… …
B2B sales, defined as selling from one business to another, requires a slightly different approach to selling to the public. B2C (business to consumer sales) generally involves a shorter sales cycle with only one decision-maker. By contrast, when a business makes a purchase, there will usually be more than one stakeholder involved in making the… …
The term “sales enablement” may seem rather redundant unless one understands the depth of meaning it conveys. Once you do, you’ll see that a sales enablement strategy is worthy of as much thought as other business strategies. So what, exactly, is sales enablement? It’s the full suite of training, coaching, materials, tech tools, and content… …
“Do you want chips with that?” is perhaps the most common version of cross-selling that you’ll encounter. You ordered a burger. The chips are an additional product. If you opt for a side of chips, you’ll pay for the extra product, but it will add value to your burger-eating experience. Let’s wrap this up and… …
Anyone who has performed on stage will know that memorising lines and cues can be something of a challenge. We’re sure you have seen or experienced those awkward moments when actors have to be prompted despite months of rehearsals. It can be really hard to recover the flow of a performance after a fluffed line,… …