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The Customer Satisfaction Index (CSI) is a far more specific way of measuring customer satisfaction than the similar-sounding CSAT score. As you’ve probably guessed, CSI measures how satisfied your customers are, but the most important thing about it is that it’s built on metrics of the key things about your business that matter to your… …
Your business deserves to grow and be profitable, but you would also like to do some good in your community or find ways to benefit the environment we live in. Real-life corporate social responsibility (CSR) examples range from high-cost charitable giving to making changes that reduce costs, raise profits, and benefit society and the environment. … …
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” (Sam Walton) Read more inspirational customer service quotes here. In today’s fast-paced and interconnected world, the bedrock of any successful business lies in its ability to provide exceptional customer… …
Fringe theatre is almost impossible to define because it can be so many things. What we can say for sure is that it is outside the mainstream. Beyond that, anything goes. That’s part of the beauty of fringe theatre. It may be shocking, it may make important points about society, or it may just be… …
Though this might sound strange, comedy acting is a serious art. Not all actors can be funny, but all comedy actors have to know how to act. If you are able to find the balance and make people laugh out loud, you will have mastered a very special skill. We have compiled a list of… …
Customer care and customer service are very similar. You can even have the same people offering both. Although the differences are subtle, we can say that “service” refers to practical assistance, while “care” implies practical help coupled with personal connection and empathy. Consider this from a customer perspective. It’s the difference between “They helped me”… …
Your customers are not all the same, nor are they all different in every detail. While you might struggle to develop messaging that appeals to everyone, you can develop messages and product offerings that appeal to specific groups of people. To sell successfully, you must be able to offer benefits that solve specific problems, and… …
Your customers want to know that they are supporting an ethical business. They also want to see how you are going above and beyond for the betterment of society and environmental health. Although it can be hard to blow your own trumpet, people will only know about the positive things your company is doing if… …
Cold calling, contacting a person or a business who isn’t expecting to hear from you, and attempting to sell them something isn’t an easy task. At the outset, the person you’re talking to may be eager to end the call as soon as they realise they’re about to hear a sales pitch. A winning script,… …
What is Carroll’s pyramid of corporate social responsibility (CSR)? It’s a holistic picture of what a responsible business looks like, and philanthropy is only the tip of the iceberg. Businesses that fail to take Carroll’s big picture into account often find that their attempts at gaining publicity by “doing good” fall flat. Those that do… …