Articles - Customer Lifecycle

Marketing can be an expensive business. But here’s the good news: it’s not how much you can spend on marketing that determines results – it’s what you do with it. The most important factor that determines how successful you will be, is undoubtedly how you target your market and how you tailor your message to… …

Everyone wants loyal customers: the kind that associates your brand with a specific product or service and is unlikely to switch to a competing offering. At the very least, you want to make a sale, and if you can make several sales off the back of one conversion, all the better. But before you can… …